JP
Service Design · Product Strategy · AI Experience

Making the
invisible visible.

VP-level strategist and service designer. I go into complex organizations, find the humans everyone forgot to ask, and surface what's actually broken — so something better can be built.

Experience at
JPMorgan Chase · Baylor Scott & White · Arvest Bank · Steampunk Inc. · U.S. Army
Selected work All case studies
About Jonathan

Reconnaissance soldier turned service designer.
Same mission, different terrain.

Six years as a U.S. Army Cavalry Scout trained me to enter complex, ambiguous environments, make sense of them fast, and come back with something actionable. I deployed to Afghanistan, attached to Special Forces.

I've been doing the same thing in organizations ever since. I go in, talk to the people doing the real work — nurses, analysts, bankers, patients — and I figure out what's actually broken. Then I help fix it.

Today I work at the intersection of human research, service strategy, and AI.

Full story
6+
Years of professional experience
5
Industries worked across
100+
Hours of research & interviews
40+
Maps & blueprints created